A clever, strategic Facebook paid campaign was run for the wineries of Margaret River to showcase wines and offers available as cellar doors were temporarily closed due to the Covid-19 pandemic. Investment in paid digital advertising was judicious [...]
Singlefile Wine Club
Branding, Marketing Strategy, Strategy Development
Singlefile Wines in the Great Southern, Western Australia approached Mastermind Consulting to assist with the launch of a premium wine club. The club structure was strategically executed, ensuring the three different wine club tiers each had a uniq [...]
Best’s Great Western – Strategy Development
Strategy Development
Mastermind Consulting has worked with Best’s Wines Great Western on marketing strategy development since 2009. It’s been a privilege working with a winery that was established in 1866, helping to evolve the brand and assist with communications to [...]