A clever, strategic Facebook paid campaign was run for the wineries of Margaret River to showcase wines and offers available as cellar doors were temporarily closed due to the Covid-19 pandemic. Investment in paid digital advertising was judicious [...]
T’Gallant Wines Social Media
Content Marketing, Social Media
T'Gallant Wines commissioned Mastermind Consulting for assistance with establishing a presence on Instagram and Facebook. Mastermind implemented a social media strategy which began with identifying key audiences and establishing content pillars to [...]
Canada Bay Club
Content Marketing, Facebook Promotion, Marketing Strategy, Social Media
Canada Bay Club approached Mastermind Consulting to assist with a digital marketing strategy. After learning the club's fascinating history and ongoing commitment to the local community, it was clear there was a need to curate and amplify these st [...]
Nerada Tea
Content Marketing, Marketing Strategy, Social Media, Website
Nerada Tea have been the pioneers of the Australian tea industry, continually overcoming the odds to establish and build a viable range of Australian grown black tea products. In 2018, Nerada approached Mastermind Consulting to help refine its mark [...]
Scarborough Wines 30th Birthday
Branding, Content Marketing, Marketing Strategy, Social Media, Video, Website
In 2017, Scarborough Wine Co. celebrated their 30th Birthday and approached Mastermind to create a digital campaign that celebrated this milestone. Stories and photos created by the loyal Scarborough community became the hero of the birthday celebr [...]
Rosé Revolution
Social Media, Trish Barry
Thank our lucky stars, consumers’ memories of Mateus have faded and cordial-sweet rosé is no longer the only option available for wine lovers to enjoy. Australian winemakers are making rosé wines that stand up to international examples with pride. S [...]