It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]
FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]
As a visual platform, there’s always been a lot of scope for consumers to discover beautiful brands on Instagram. But a constant gripe has been how difficult it is to click from a post straight through to a website and convert the images to sales… un [...]
In August, Instagram released “Stories” to capture the ground Snapchat was making on the instant messenger scene. This feature allows users to create temporary videos that don’t appear on your feed, but rather the function strings together the images [...]
Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]
Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]
When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]
Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]
Data on Australian’s social media trends is rare as hen’s teeth. Sensis is an Australian marketing services company, mining information through its digital consumer businesses: Yellow Pages, Whites Pages, True Local, Whereis, Skip. So when Sensis rel [...]
For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]