Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Using Google Campaign Tracker to measure Web Campaigns
Your owned media sites are important in your marketing mix because you can control the messages and can also analyse how specific content is performing. However, in many instances you cannot fully view initiative results and understand the true user [...]
5 actions to improve your Website Search Results through SEO
The world of Search Engine Optimisation (SEO) is complex and like many elements of digital media it is always evolving as Google and other search engines tweak their algorithms to ensure relevant content is delivered to users. It’s something you need [...]
Are you really listening to what customers are saying about your winery?
There’s plenty of ways to listen to feedback about your brand on social media. However in many instances, the way that brands approach this is manual and time consuming. Mentions and conversations across platforms are often responded to by manually l [...]
Managing your brands instagram presence just got easier with Schedu.gram
There’s no doubt instagram is the social media platform to focus on in 2015. The site announced 300 million active users in December 2014, a 50 percent increase from just nine months prior. We know that Australian consumers are active on intagram and [...]
How to optimise your visual social media performance: Canva
A picture can paint a thousand words. But not all brands can afford access to a graphic designer or professional photographer to create beautiful branded images on social media. Whilst there’s certainly merit in obtaining professional photos for some [...]
Using Iconosquare to analyse your Instagram performance
Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]
THREE DAYS OF ROSÉ: The Rosé Revolution Continues in 2013
What better way to kick off the start of summer than with a three-day festival of rosé? Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]
Taking the time to smell the roses
Important sometimes to take the time to stop and smell the roses.
The Power of a Call-to-Action
Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]
Taking a stand: Marketing Alcoholic Beverages Responsibly
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]