Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Managing your brands instagram presence just got easier with Schedu.gram
There’s no doubt instagram is the social media platform to focus on in 2015. The site announced 300 million active users in December 2014, a 50 percent increase from just nine months prior. We know that Australian consumers are active on intagram and [...]
How to optimise your visual social media performance: Canva
A picture can paint a thousand words. But not all brands can afford access to a graphic designer or professional photographer to create beautiful branded images on social media. Whilst there’s certainly merit in obtaining professional photos for some [...]
Using Iconosquare to analyse your Instagram performance
Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]
THREE DAYS OF ROSÉ: The Rosé Revolution Continues in 2013
What better way to kick off the start of summer than with a three-day festival of rosé? Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]
Taking the time to smell the roses
Important sometimes to take the time to stop and smell the roses.
The Power of a Call-to-Action
Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]
Taking a stand: Marketing Alcoholic Beverages Responsibly
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]
LIKE it or NOT: Facebook introduces a new promotions policy
For the last few years I’ve been hounding on about facebook’s promotional guidelines and how to play by the rules. Previously you’ve not been able to run promotions directly on the wall, or use facebook functionality (like, share, comment) to be able [...]
Why Your Company Needs a Social Media Policy
It’s so great to see so many companies embracing social media as a marketing tool these days. Only a few years ago, mention “facebook” or “Twitter” to company decision-makers and watch them squirm for fear of adopting these new communication tools. B [...]
Wondering How to Re-launch a Winery Website? Start Here.
So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]