Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
How to Use Video to Communicate with Your Community In times of a Crisis
Video has been at the forefront of social media trends, often just evolving via the medium in which its shown. As a marketing tool it builds authenticity, engagement and can be used across multiple social media platforms. Whilst we’ve been recommendi [...]
Marketing in Troubled Times: How to keep the connection with your audience
There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]
Australian Bushfires – How you can help
Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]
Key Marketing Insights from 2019 WineDepot Industry Impact Conference
The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]
Masterminding Diversity and Equality: Australian Women in Wine Awards
Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]
Wrap up of Social Media Marketing World 2019
Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]
What are the big trends in wine consumer behaviour?
There is a changing profile of wine drinkers in Australia. Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]
Facebook changes in light of Cambridge Analytica Scandal
It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]
Instagram Stories
In August, Instagram released “Stories” to capture the ground Snapchat was making on the instant messenger scene. This feature allows users to create temporary videos that don’t appear on your feed, but rather the function strings together the images [...]
Recycling your content to get the most value
Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]