Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Key Marketing Insights from 2019 WineDepot Industry Impact Conference
The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]
Masterminding Diversity and Equality: Australian Women in Wine Awards
Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]
Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference
Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]
The Meteoric Rise of Instagram Stories
If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a r [...]
Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]
Wrap up of Social Media Marketing World 2019
Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]
What are the big trends in wine consumer behaviour?
There is a changing profile of wine drinkers in Australia. Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]
Facebook changes in light of Cambridge Analytica Scandal
It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]
Is social media for brands really free?
FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]
Shoppable links coming to Instagram
As a visual platform, there’s always been a lot of scope for consumers to discover beautiful brands on Instagram. But a constant gripe has been how difficult it is to click from a post straight through to a website and convert the images to sales… un [...]