Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Starting out on twitter is not as hard as it may seem…
It’s been great to see so many new people and wineries join twitter over the last few weeks. Given that the research shows that up to 60% of people abandon twitter within the first few months of joining, I thought it was useful to share a few of my [...]
Tell your Australian Wine Stories to the world – Get Involved in #WCATT
There’s a week to go until American social media guru Rick Bakas arrives in Australia for Wine Communicators of Australia Annual Lecture Series and Regional Tweet Ups and there’s much excitement gathering around the opportunity to learn more about so [...]
Another perspective on those gimmicky wine marketing campaigns
Last Tuesday (22 Feb) Huon Hooke published an article called “Wine Snobs can put a cork in it.” In the article he criticised initiatives like the Rosé Revolution noting “Fancy campaigns aren't needed to prove our drops are among the best” and “There [...]
Celebrating Wine Memories – Open that Bottle Night: 26 February 2010
It may seem that there’s an abundance of wine related social media initiatives emerging and something to get involved in on a weekly basis. Having started the first few Australian Tweet ups with #WCATT in August 2010 this really excites me as people [...]
New Years Social Media Resolutions
2011 starts a new journey for many in the world of social media. It’s a year where people will move on from just talking about why you should participate and get more active and strategic about the way you engage. Let’s face it, we can spend a lot of [...]
Tweet Ups: What’s all the Buzz about
There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.
Welcome to the Mastermind Consulting Blog
Welcome to the Mastermind Consulting Blog - which I call my Mastermind Musings.