Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

New to virtual wine tastings? Here’s how to participate

A number of virtual wine tastings will occur online over the next few weeks and there’s lots of opportunities to discover new and exciting wines: #pinotsmackdown (18th Aug), De Bortoli Bella Riva Ustream Tasting / (25 Aug),  #cabernetday (1 Sept), Be [...]

By | August 17th, 2011|Social Media, Wine Marketing|2 Comments

Time for a Pinot Noir Party… it’s Pinot Smackdown: 18 August 2011

It’s not just a celebration of Pinot Noir, this is nation against nation to see who is making the world’s best Pinot Noir.  Now in it’s second year the Pinot Smackdown is a concept brought about by Ed Thralls from Wine Tonite in the USA and has evolv [...]

By | August 2nd, 2011|Uncategorized|6 Comments

Getting into the festivities of global Cabernet Day – how and where to get involved

Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examp [...]

By | July 25th, 2011|Social Media, Wine Marketing|3 Comments

Making fine red wine? Pinot Noir Day, Cabernet Day and Grenache Day are just around the corner

There has been lots of wine tweet ups over recent months, and for many of us in the industry, there is a risk of getting some tweet up fatigue. However, I challenge you to think about these big global days as more of an opportunity to engage with you [...]

By | July 18th, 2011|Social Media, Wine Marketing|3 Comments

The buzz about Google +: What you need to know

There’s been lots of discussion over the past week about the introduction of Google’s own social network platform named Google +. Just two weeks since the initial beta launch there’s reports that there may be over 20 million users by the weekend. Lik [...]

By | July 14th, 2011|Consumer Trends, Social Media|2 Comments

Just who are you talking to? Involving your target consumer in your brand conversation.

I often hear the criticism that social media is all about the industry talking to each other and messages are not reaching the broader consumer market. This is especially the case after large tweet ups like #chardonnay day or #roserev where there are [...]

By | June 15th, 2011|Consumer Trends|0 Comments

Using 2-D Codes in Your Marketing Mix

Summary on what 2-D Codes are, how to use them and why should be considered as part of your marketing mix.

By | May 30th, 2011|Innovation|1 Comment

Let’s share Australian #Chardonnay stories with the world on 26 May

The plans for Chardonnay Day plans on 26 May, 2011 are coming together and lots of great meet ups are being planned on a global scale.  If you have not already registered, it’s not too late to do so on the Eventbrite site. In Australia, there’s lots [...]

By | May 17th, 2011|Social Media|3 Comments

Listening In: Simple, and Free, Ways to Monitor Brand Mentions

People are talking about your brand on the web. Given wine is such a natural part of our conversations, you're sure to see comments posted on wines being opened with friends, wines with faults and inevitably your brand will come up at some time as pa [...]

By | May 3rd, 2011|Social Media|0 Comments

Get involved in #Chardonnay day on 26 May

There’s less than a month to go until #Chardonnay day on 26 May, 2011 - now in its second year and momentum is growing daily. Following the global success of #Cabernet Day, #hunterwine, #yarrawine, #barossawine and other initiatives like The Rose Rev [...]

By | April 26th, 2011|Social Media, Wine Marketing|6 Comments