Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

The “Anything But Chardonnay” Days are long gone… time to rediscover this fabulous varietal.

It’s not long to go until the Third Annual Chardonnay day on 24 May, 2012. It’s the perfect excuse to be exploring the range of great Chardonnay styles being made across the world, and particularly across Australia and New Zealand. According to Winem [...]

By | May 16th, 2012|Social Media, Wine Marketing|0 Comments

Why Pinning is all the craze: Understanding Pinterest

By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]

By | April 18th, 2012|Uncategorized|0 Comments

What’s all the buzz about Instagram about?

There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple is [...]

By | April 13th, 2012|App Reviews, Social Media|0 Comments

Open Omrah and Discover the Pure Taste of the Great Southern Wine Region

We’ve been thrilled to be working with the team at Plantagenet Wines over the last few months to re-launch their Omrah range with new packaging and collateral to tell more of a regional story. Recognising that Omrah has a different consumer following [...]

By | April 11th, 2012|Client Work|0 Comments

Just who is your Twitter Audience?

There’s been lots of recent discussion about the relevance of Twitter for the wine industry, with claims that it’s not a consumer oriented platform and more relevant for the wine industry to talk to each other. In many instances this may be the case. [...]

By | April 10th, 2012|Social Media, Wine Marketing|0 Comments

Open that Bottle Night: The perfect excuse to raid the cellar…

It’s been a rough start to 2012. On 5 January, my beloved dad passed away. He’d fought various cancers over the past few years, but sadly, the day after he’d been released from hospital he had a tragic accident at home as he pushed all boundaries try [...]

By | February 13th, 2012|Social Media|2 Comments

The 9 things you MUST do to succeed online

This is a guest blog by Craig Wilson - doing great things with the NLYZR product that's worth checking out to provide solutions for effective search engine results for your website. He's a go to source for online information, so thought would be usef [...]

By | October 19th, 2011|Other|1 Comment

Making the most of the Rose Revolution in bars, restaurants and retail

GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]

By | October 17th, 2011|Uncategorized|0 Comments

Looks aren’t everything: Why your website should still be the core of your online strategy

Originally published in WBM Wine Magazine - August 2011 A website should be one of the core assets at the centre of your brand’s communication mix. In fact, it’s imperative. However, gone are the days where a website is purely an online company ‘broc [...]

By | August 24th, 2011|Other|0 Comments

And the #pinotsmackdown title goes to… New Zealand!

Pinot Noir lovers all over the world united last Thursday 18th August for the second annual #pinotsmackdown. It was country vs country in a flurry of tweets that sought to identify the best Pinot Noir producing region or nation. Pinot Noir lovers use [...]

By | August 22nd, 2011|Social Media|0 Comments