Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

A Roadtrip like Clockwork – Discovering Orange

Have you ever tried a wine from Orange, in central NSW? This region produces fantastic cool-climate wines that are on high rotation at our house. Maybe you’ve heard of some of the bigger producers like Cumulus’s Climbing and Rolling labels or Phillip [...]

By | April 17th, 2013|Out and about|0 Comments

Time to celebrate women in wine

Female-focused wine events polarise everyone, both in and outside of the wine industry. The conversation on social media channels over recent weeks has demonstrated just how divided people are about events like the Fabulous Ladies’ Wine Society Women [...]

By | April 15th, 2013|Wine|2 Comments

An Easter road trip through Central NSW

Australians can be parochial, but when it comes to exploring our own backyard we’re often neglect what’s on our doorstep and travel further afield. We’ve been guilty of that of late and so we decided that the Easter break was a perfect excuse to head [...]

By | April 14th, 2013|Out and about|1 Comment

Content to Connect – Making your time on social media channels count

I constantly see examples of brands that have merely set up social media channels and have not thought through the reasons why they are there or how they are going to provide content that’s interesting to their audience. The result is that engagement [...]

By | April 13th, 2013|Social Media|0 Comments

Redefining Leadership in Australian Wine

This article appeared in the March 2013 Edition of Australia's WBM Wine Business Magazine. “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Q. Adams  One often hears the term ‘leadership’ an [...]

By | March 19th, 2013|Wine|1 Comment

Hanging out in the Hunter Valley… with Kids

Once upon a time weekend escapes to the wine regions of Australia were the top of our destination list. My husband, friends and I loved to spend all day sitting tasting wines, talking to the cellar door staff or winemakers and eating out at the regio [...]

By | March 6th, 2013|Out and about|4 Comments

Marketing responsibly on Facebook: Some tips for Alcohol brands

Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]

By | September 20th, 2012|Social Media 101, Wine Marketing|1 Comment

Go on, Make the Link… Getting the most of LinkedIn

(As published in July 2012 Edition of WBM Magazine) There’s often discussion about the role of LinkedIn as part of your social media presence. Is it just an online Rolodex  and a haven for recruitment professionals? Should you be spending the time to [...]

By | July 30th, 2012|Social Media|0 Comments

Decoding facebook’s Promotional Guidelines

We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]

By | July 12th, 2012|Social Media, Social Media 101, Uncategorized|0 Comments

Facebook introduces Page Administrator Roles

If you’re the Administrator of a facebook page you may have noticed that there’s new levels of permission for posting content on your fan page. Page admins can have 5 different roles, each with different abilities: Manager: All content creator powers [...]

By | June 1st, 2012|Social Media 101|0 Comments