Pinterest may be the neglected cousin in the social media family but its new BUY button and the fact that it can drive new and current consumers to your website may change its unloved status. What started out as a simple site for allowing users to bo [...]
How do we define a luxury brand? By definition it’s exclusive, high in quality and elusive to the ordinary consumer. Yet these words don’t spring to mind when considering the nature of social media platforms. Quite the opposite, in fact. Social platf [...]
Is there a more fitting time for a new start than the beginning of the year? After a refreshing break over the festive season, our energy lifts and clarity of mind kicks in to gear. It’s a great time to evaluate the effectiveness of our marketing pla [...]
The marketing landscape is a moveable feast. As much as we love working in an industry that constantly changes, it’s often hard to keep abreast of the latest digital and social media trends. So to kick off 2016, the Mastermind team has summarised the [...]
Waiting for a rainy day to open those wines you’ve been saving? That day is the last Saturday in February each year. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (altho [...]
Is that the sound of a Champagne cork popping? As we rush to enjoy the festive cheer and embrace the downtime this time of year affords, it’s worth remembering that our customers are still active on social media and possibly interacting with your bra [...]
Instagram has grown by more than 30% in the last year, with more than five million active accounts in Australia alone. With this rapid growth comes the invention of new ways to embrace these users. Say hello to the InstaMeet. The first early adaptor [...]
These days, the nature of social media demands that paid advertising makes up a key component of amplifying your brand stories and reaching new customers. And the big platforms are making it easier to capture consumer details. And yet, despite the ex [...]
User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]
Let me tell you a story. There are three characters in this tale – The Brand, The Product and The Consumer. One balmy summer’s evening, The Brand and The Consumer had a one-night stand. Their dalliance was fun, intriguing and left The Consumer hoping [...]