Have you ever tried a wine from Orange, in central NSW? This region produces fantastic cool-climate wines that are on high rotation at our house. Maybe you’ve heard of some of the bigger producers like Cumulus’s Climbing and Rolling labels or Phillip [...]
Female-focused wine events polarise everyone, both in and outside of the wine industry. The conversation on social media channels over recent weeks has demonstrated just how divided people are about events like the Fabulous Ladies’ Wine Society Women [...]
Australians can be parochial, but when it comes to exploring our own backyard we’re often neglect what’s on our doorstep and travel further afield. We’ve been guilty of that of late and so we decided that the Easter break was a perfect excuse to head [...]
I constantly see examples of brands that have merely set up social media channels and have not thought through the reasons why they are there or how they are going to provide content that’s interesting to their audience. The result is that engagement [...]
This article appeared in the March 2013 Edition of Australia's WBM Wine Business Magazine. “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Q. Adams One often hears the term ‘leadership’ an [...]
Once upon a time weekend escapes to the wine regions of Australia were the top of our destination list. My husband, friends and I loved to spend all day sitting tasting wines, talking to the cellar door staff or winemakers and eating out at the regio [...]
Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]
(As published in July 2012 Edition of WBM Magazine) There’s often discussion about the role of LinkedIn as part of your social media presence. Is it just an online Rolodex and a haven for recruitment professionals? Should you be spending the time to [...]
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]
If you’re the Administrator of a facebook page you may have noticed that there’s new levels of permission for posting content on your fan page. Page admins can have 5 different roles, each with different abilities: Manager: All content creator powers [...]