Mastermind Consulting founded Shiraz Day in 2020, designating the fourth Thursday of July each year. 2026 marks the sixth annual celebration on Thursday 23 July. Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimm [...]
If you've been running Facebook or Instagram ads for your wine, beverage, lifestyle, or food business and have noticed some changes lately—perhaps your ads aren't performing quite as they used to, or your costs have shifted—you're not imagining thing [...]
If you've been hearing terms like AEO, SEO, and GEO thrown around lately and wondering what they all mean, you're not alone. The digital marketing world loves its acronyms, but behind these three-letter codes lies something crucial for your business: [...]
Vintage time is the ultimate opportunity for winery storytelling. We love being out and about with Mastermind wine clients, helping to guide their content strategies whilst getting a better understanding of different parcels and vineyards. Whilst it [...]
Waiting for a rainy day to open those wines you’ve been saving? That day, Open that Bottle Night is 28 February 2026. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]
On the concluding day of judging at the Australian Alternative Varietals Wine Show (AAVWS), a thought-provoking session titled "Fizz, Dirt and Zero" brought together a panel of industry experts, led by chair of judges Leanne Altmann, to explore key t [...]
The cool kids all gathered in Mildura in early November. The 2025 Australian Alternative Varieties Wine Show (AAVWS) is now in its 25th year, celebrating wines that push boundaries and challenge conventions. What started as an idea in 1999 by Stefano [...]
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vib [...]
If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no- [...]
There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]