Project Description
Mastermind Consulting has worked with Best’s Wines Great Western on marketing strategy development since 2009. It’s been a privilege working with a winery that was established in 1866, helping to evolve the brand and assist with communications to connect with a modern audience through digital and social mediums.
Mastermind has helped the Best’s team:
- re-brand and build the brand personality
- develop its social voice and build communities through digital and social media campaigns
- engage and grow direct-to-consumer database
- release wines via innovative mediums – the first brand in Australia to release new vintages via a trade, media and consumer “tweet up” #bestswines
- establish a consumer tasting panel to encourage user-generated content for the brand
- tell the stories of people and personalities involved in the brand to a broader audience
- develop specific content marketing initiatives to help tell brand stories and convey the history of the brand in a unique and memorable way
“We have worked with Trish and the Mastermind Consulting team for more than five years now. Trish has provided Best’s with an amazing range of skills and expertise that as a small winery we otherwise wouldn’t normally have had access to. From the ground up – brand plans, developing an execution calendar, public relations, events, website and social media strategy to Masterminds’ network of partners – her work is second to none. This has allowed us to focus on all the critical areas of the business in a timely fashion and deliver strong results for the brand. ”
