Margaret River Wine Association Social Media
Facebook Promotion, Social Media, Strategy Development
A clever, strategic Facebook paid campaign was run for the wineries of Margaret River to showcase wines and offers available as cellar doors were temporarily closed due to the Covid-19 pandemic. Investment in paid digital advertising was judicious [...]
Billy Button Website
Execution, Website
Jo Marsh at Billy Button Wines from Bright in the Alpine Valleys in Victoria was having trouble selling wine with an eCommerce website that was having several issues. With a plethora of amazing alternate varietals, a loyal following of dedicated fa [...]
Singlefile Wine Club
Branding, Marketing Strategy, Strategy Development
Singlefile Wines in the Great Southern, Western Australia approached Mastermind Consulting to assist with the launch of a premium wine club. The club structure was strategically executed, ensuring the three different wine club tiers each had a uniq [...]
T’Gallant Wines Social Media
Content Marketing, Social Media
T'Gallant Wines commissioned Mastermind Consulting for assistance with establishing a presence on Instagram and Facebook. Mastermind implemented a social media strategy which began with identifying key audiences and establishing content pillars to [...]
Canada Bay Club
Content Marketing, Facebook Promotion, Marketing Strategy, Social Media
Canada Bay Club approached Mastermind Consulting to assist with a digital marketing strategy. After learning the club's fascinating history and ongoing commitment to the local community, it was clear there was a need to curate and amplify these st [...]
Nerada Tea
Content Marketing, Marketing Strategy, Social Media, Website
Nerada Tea have been the pioneers of the Australian tea industry, continually overcoming the odds to establish and build a viable range of Australian grown black tea products. In 2018, Nerada approached Mastermind Consulting to help refine its mark [...]
Nerada Tasting Tea-m
Facebook Promotion, Marketing Strategy
Mastermind assisted Nerada Tea to create a social media campaign to raise brand awareness and create a consumer experience. A “tasting tea-m” of influencers were recruited to taste and review a selection of Nerada teas, sharing their thoughts, expe [...]
Scarborough Wines 30th Birthday
Branding, Content Marketing, Marketing Strategy, Social Media, Video, Website
In 2017, Scarborough Wine Co. celebrated their 30th Birthday and approached Mastermind to create a digital campaign that celebrated this milestone. Stories and photos created by the loyal Scarborough community became the hero of the birthday celebr [...]
Redman Wines
Branding, Content Marketing, Marketing Strategy, Website
Mastermind Consulting has helped with Redman Wines with a marketing strategy to create a consistent and authentic communication with a modern audience through digital and social mediums. Mastermind has helped Redman Wines: develop responsive websit [...]
Mr. Riggs Wine Company
Marketing Strategy
Ben Riggs is no stranger to the wine community. He has clocked a prolific 42 vintages over his time in the industry, 14 of which were spent at the helm of Wirra Wirra in McLaren Vale. Now, Ben Riggs is leading the McLaren Vale charge at Mr. Riggs [...]