Mastermind
[mas-ter-mind]
noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like
verb: to plan and direct (a usually complex project or activity), especially skillfully.
For over 17 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.
Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.
Whether you’re looking to sell directly, tell a story through public relations, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with marketing strategy, training, social media content creation, email marketing, and online communications.
Celebrating the sixth annual Shiraz Day – 23 July 2026
Mastermind Consulting founded Shiraz Day in 2020, designating the fourth Thursday of July each year. 2026 marks the sixth annual celebration on Thursday 23 July. Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and [...]
Why is User Generated Content Important For Marketing Your Brand?
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]
Growth insights for wine businesses from the 2026 WCA Wine Growth Summit
Yesterday, 26 June 2026, Emily Hay attended the Wine Communicators of Australia (WCA) Growth Summit in Adelaide, which provided key growth insights for Australian wine businesses. While the focus of the day was strategies for international markets, what we heard gets to the heart of successfu [...]
What Meta’s Andromeda Update Means for Your Marketing in 2026
If you've been running Facebook or Instagram ads for your wine, beverage, lifestyle, or food business and have noticed some changes lately—perhaps your ads aren't performing quite as they used to, or your costs have shifted—you're not imagining things. Meta has implemented a significant update to ho [...]
Need some marketing assistance? See how the Mastermind team can help.
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