Mastermind Consulting | Marketing Consulting | Social Media

Mastermind
[mas-ter-mind]

noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like

verb: to plan and direct (a usually complex project or activity), especially skillfully.

For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.

Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.

Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.

Extra pizzazz for our Aussie Shiraz: Celebrating our fourth annual Shiraz Day – 25 July 2024

By | May 30th, 2024|Categories: Blog, Musings, Wine|Tags: , , |

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new product or service to talk about, they can be a God [...]

Why is User Generated Content Important For Marketing Your Brand?

By | October 23rd, 2020|Categories: Blog, Social Media|

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]

Spreading Good News with #Grapeful: A Campaign for Positivity

By | September 5th, 2024|Categories: Blog, Wine Marketing|Tags: , , , , , |

In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vibrant industry that we all know and love, drawing i [...]

Open that Bottle Night 2024! How to get involved

By | February 8th, 2024|Categories: Blog, Wine, Wine Marketing|Tags: , , |

Waiting for a rainy day to open those wines you’ve been saving?  That day, Open that Bottle Night is 24 February 2024. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique story in itself!). It could b [...]

"We have worked with Trish on a number of occasions to assist us with our social media marketing, and she has certainly helped us achieve the results we wanted and much more. Trish is such an expert in her field and a pleasure to work with. She is extremely professional, honest and very reliable."
Kim Read
"I have had the pleasure and privilege to work with Trish and her team at Mastermind Consulting. The knowledge this company has around social media marketing (specifically Facebook) is mind blowing. I had a major issue one Thursday afternoon (5.30pm!). I phoned Trish on her mobile and she took the time to walk me through how to rectify my error and was so patient and calm (all the while I was about to have heart failure at what I had just uploaded to my business’s Facebook page accidentally). The issue was fixed shortly after our chat."
Dale Simpson
"For over 8 years, we have worked closely with Trish and the Mastermind team to develop, plan and execute our marketing strategies with a strong focus on Direct-to-Consumer marketing, an area in which we have achieved significant growth. Trish’s expertise, innovation and passion is evident in all that she does, and the Scarborough team and family are incredibly grateful for the continuous support and guidance offered by Trish and the Mastermind team."
Sally Scarborough

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