Mastermind
[mas-ter-mind]
noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like
verb: to plan and direct (a usually complex project or activity), especially skillfully.
For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.
Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.
Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.
Extra pizzazz for our Aussie Shiraz: Celebrating our third annual Shiraz Day – 27 July 2023
Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new product or service to talk about, they can be a God [...]
Why is User Generated Content Important For Marketing Your Brand?
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]
Open that Bottle Night 2024! How to get involved
Waiting for a rainy day to open those wines you’ve been saving? That day, Open that Bottle Night is 24 February 2024. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (although that’s a unique story in itself!). It could b [...]
What do the new ABAC regulations mean for marketers in the drinks industry?
If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no-alcohol drinks like a zero per cent wine or beer, [...]
