State of the Australian & New Zealand Wine Industry on Facebook

With 16 million Australian and New Zealanders on the platform spending more than 8 hours a month (March 2015) and 46% of all social sharing related to brands is taking place, Facebook is certainly a platform that wineries need to have a presence on, even to at least respond to consumer feedback.

With very little data available on Australian and New Zealand Wine brands on Facebook, the question is often asked about who is doing a good job. Utilising data from Socialbakers we hope to shed some light on the performance of a sample of Australian and New Zealand wineries on Facebook and discuss ideas for optimizing performance.