Mastermind
[mas-ter-mind]
noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like
verb: to plan and direct (a usually complex project or activity), especially skillfully.
For over 17 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.
Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.
Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.
Extra pizzazz for our Aussie Shiraz: Celebrating our fifth annual Shiraz Day – 24 July 2025
Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new product or service to talk about, they can be a God [...]
Why is User Generated Content Important For Marketing Your Brand?
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]
Google Just Flipped the Script: Google AI Mode Introduced in Australia
AI Mode officially launched in Australia last week, marking one of the biggest shake-ups in digital marketing in recent times. According to Semrush, approximately 90% of all global searches happen via Google, so the ripple effects of AI Mode will be huge. We have already seen a large impact on traff [...]
Spreading Good News with #Grapeful: A Campaign for Positivity
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vibrant industry that we all know and love, drawing i [...]
